Easy ROI - Part I: Tangible Benefits of Incorporating Creativity & Play into the Workplace

At PlayInnové, we believe in the transformative power of creativity and play. Picture an office brimming with energy, where teams are constantly buzzing with ideas, and laughter punctuates productive collaboration. This vibrant environment isn’t just an ideal—it’s what we strive to help organizations achieve. 

Consider the story of a tech company facing stagnation and disengagement. By introducing a series of creative play workshops, the atmosphere can shift dramatically. Imagine a LEGO® Serious Play® session where employees build models to represent their vision for the company’s future. Such activities can unlock dozens of new product ideas and foster a deep sense of connection and motivation among team members. 

The benefits of incorporating creativity in the workplace are well-documented. Research from Gallup highlights that companies with highly engaged teams see a 147% increase in earnings per share compared to those with less engagement. Moreover, McKinsey & Company found that innovative companies enjoy 2.3 times more revenue growth than their less creative counterparts. By fostering an environment where creativity thrives, businesses can unlock their true potential. 

Another powerful example is the impact of playful team-building exercises on communication and collaboration. A simple game, like building towers out of marshmallows and spaghetti, can teach valuable lessons about teamwork and trust. This playful approach can lead to remarkable transformations—reducing turnover rates and significantly boosting employee satisfaction. 

Well-being is another critical component of a productive workforce. According to the World Health Organization, poor mental health costs the global economy $1 trillion annually in lost productivity. Creative play can alleviate stress and enhance overall happiness, leading to fewer sick days and higher productivity. Imagine a workplace where wellness-focused workshops lead to a 12% increase in productivity, as employees feel more valued and engaged, supported by findings from the University of Warwick. 

Attracting and retaining top talent is also enhanced through creativity. In today’s competitive job market, offering a stimulating and enjoyable workplace is crucial. The LinkedIn Workplace Learning Report indicates that employees in creative environments are more committed to their employers. By incorporating playful strategies, companies can more easily attract the best candidates and keep their existing teams happy and engaged. 

The financial benefits of creativity are substantial. The Boston Consulting Group discovered that companies prioritizing creativity have 1.5 times greater market share and 1.6 times higher revenue growth. Creativity is not just a nice-to-have; it’s a critical component of business success. CEOs often see tangible financial gains, including increased innovative projects and market expansion, when they embrace a culture of creativity. 

As Sundar Pichai, CEO of Google, famously said, “A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.” This philosophy aligns perfectly with our approach at PlayInnové. By encouraging diverse, creative thinking, we help companies achieve better results and foster a more inclusive, dynamic workplace. 

At PlayInnové, we do more than just play—we create environments where people feel inspired, valued, and capable of achieving great things. Through our dynamic workshops and innovative strategies, we help organizations tap into the power of creativity, driving engagement, innovation, and ultimately, success. Join us on this journey and see how PlayInnové can make a difference in your organization. 

Sources: 

Gallup. (2017). State of the American Workplace. 

McKinsey & Company. (2019). The Innovation Commitment. 

World Health Organization. (2024). Mental health in the workplace. 

University of Warwick. (2022). Happiness and Productivity Study. 

LinkedIn. (2022). Workplace Learning Report  

Boston Consulting Group. (2018). The Most Innovative Companies. 

Pichai, S. (n.d.). Quote on Diversity.